Social media and other associated crisis in your business occur when the public begins spreading negative remarks regarding your company on various popular social media channels in a manner that adversely affects the overall image of your organisation; other than its enduring credibility and market reputation, built over an extended period of time.
Whether the business you own is moderately small or it may even be a prominent international brand, businesses of nearly every kind are known to have sometimes suffered the overpowering pressures of severe crisis generated through the social media mediums.
Companies Must Manage Their Social Media Effectively
In the very first place, efficient management of social media is termed essential for prevention or solution of any kind of crisis that may occur in the scope of your engagement with social media. Firstly, there is no role that technologies have to play here. Besides, it is also not regarding just how good you are at making the most of prominent social media sites such as Twitter, Facebook, LinkedIn and other such platforms.
Managing Social Media Calls for a Lot More
Management of social media is about how you manage people and your effectual relationships with them. During all your social media engagements you will need to deal with real people. As such, you will consistently need to look for paths that can help you in winning their hearts, along with their unwavering trust. Expensive and fanciful ad campaigns alone may not suffice as an all time resolve in helping you achieve that target. Through experience, you will soon learn that this really calls for a lot more than just that. Naturally, there are many questions that come to mind, including: what could be the possible benefits of social media to your specific type of business? How can organisations use it to grow their bottom-line? What social media success tips must you search for or learn? Are there any specific benefits of ICT to productivity? What you must learn and understand at this point is how a relatively straightforward equation, termed as the “Earn Your Social Plus”, may be effectively applied for maximum gain to your business.
The ‘Social Plus’ Equation
If the ‘social plus’ of your business is greater than its ‘social minus’, then your management of social media can be termed as simply fabulous and, conversely, if the ‘social minus’ of your business by far exceeds its ‘social plus’, then you should certainly take for granted that your management of social media is now in dangerously deep waters, and is desperately screaming out for immediate assistance!
Social Plus Vs Social Minus
Social plus is referred to as something which particularly stands out positively where your brand or overall business is concerned. For instance, that could be a ‘Like’ for your page or a great post on Facebook, a note of appreciation from one of your customers who is particularly impressed with a product or service rendered by your business, the comment of your satisfied customer who commends you via some social media channel, a great press review and many other such things.
On the other hand, social minus is referred to as something which may be publicly seen to reflect as an issue that has a negative overbearing, in particular when it boils down to your business, its performance or predominant ethics. For instance, negative feedback from a customer or criticism posted on your social media page, outright bad or poor online press reviews about your business, customer complaints or discontented employees venturing to air their grievances through social media channels, in addition to other such and similar discerning matters of public concern.
Solving Social Media Related Crisis
Crisis related to social media is mostly a probable outcome of poor management of your social media setup. It often becomes apparent when your business slackens down and begins gaining on the social minus scorecard. What’s more, the social minus impact gets so overwhelming that it soon starts magnifying itself in a matter of hours, if not earlier.
Hence, to resolve such an impending crisis of your social media, you must first acknowledge and admit your mistakes, which helps in increasing your social plus score to levels that now exceed the social minus side. In this manner, you will be encouraging the public to regain the faith and trust they were beginning to lose in your brand and overall business.
In conclusion, creation of social plus ought to be on the priority list of every businessman who aims at running a successful company in today’s stringent social media environment. Spending large amounts on advertising does not create a social plus for you; it’s a lot more about excellent customer care and service. Since, that’s all it takes, start creating your social plus – right now!
Creative Commons: AslanMedia