Would you like to own a Search Engine Optimization (SEO) Company in Nigeria?
The Search Engine Optimization (SEO) industry is pretty young in Nigeria and I can tell you that those who position themselves ahead of the curve will reap the reward bountifully. If owning your own company is something you have always dreamt off then you might want to consider the SEO industry. The caveat though is that SEO is a lot of hard work and also a commitment to constant acquisition of knowledge because of how quickly search engines change their algorithms.
If you are new to business and you don’t know where or how to start then I suggest you start with unique my home business called Natureline Solutions, I have been in this business for 2 years now and can tell you categorically that I have learnt a whole lot about business in general and also made some good money. Get more details here.
Back to SEO – I am writing this blog post because I wish to help more people become Conditioned for Accomplishments (get started in business). Some of the tips I am about to share actually helped me to start what I believe will someday become the No. 1 Search Engine Optimization (SEO) Company in Nigeria. CFA Leverage is a small business focused on helping individuals and businesses leverage the internet for increased profit and brand perception.
The internet has grown so huge and complex, sometimes I marvel at the little feats I am able to achieve from the comfort of my home. Are you one of those who still think that the internet isn’t for you? Well if you are, I suggest that you think again – my lovely Dad is in his 60’s and has a Facebook account – the internet is really no respecter of age or background, it’s either you adapt or be left behind.
Please see my most popular article titled 4 Steps to Starting a Small Business and to Becoming your Own Boss as it will help you understand the basics of starting a business.
4 Tips to help you start a Search Engine Optimization (SEO) Company in Nigeria
1. Learn and Practice Search Engine Optimization (SEO)
Is it not funny that a number of people start businesses they have no idea about just because it looks promising? I am also guilty of this, in 2008 I started an oil and gas business with no knowledge of what I was doing, until I woke up someday and the business that looked so promising was gone. So the 1st step if you plan to a Search Engine Optimization (SEO) Company in Nigeria is to master some of the latest trends in SEO. For starters I invite you to attend one of our “Get Found Online” Training – this will comfortably introduce you to the world of Internet Marketing.
Below are a few of the Search Engine Optimization (SEO) terms that you will have to get used to;
- Anchor Text
- Alt Tags
- Black Hat SEO – Bad SEO
- Google – presently the world’s number one search engine
- Heading Tags
- Inbound Links
- Internal Links
- Keyword Research
- Link Building
- Link Velocity
- Meta Description
- Meta Tags
- Outbound links
- Page Rank – this is a ranking method in which Google determines the value of your website.
- Title Tag
- White Hat SEO – Good SEO
A good starting point to building to the No. 1 Search Engine Optimization (SEO) Company in Nigeria is to learn what these terms actually mean as regards SEO.
2. Define your market.
Who is you target audience? You have to be able to tailor your offerings to suit their needs. At CFA Leverage we have identified our target market (individuals and small businesses) and we’re focused on delivering value to them. This is one puzzle your business plan will help you solve, so make out time to write one.
With market definition comes the opportunity to create different packages to cater for different needs.
3. Build and optimize your website
It is more like a sin if you own a business without having a website. What is your excuse? Getting a website is no longer expensive, in fact in order to grow our Search Engine Optimization (SEO) Company in Nigeria, we have created small business website packages, so as to make it easy for business owners to get professionally designed, SEO friendly websites for as little as N20,000 ($150) 1yr domain name and hosting inclusive.
Gone are the days when one just builds a website and dumps it online. If you want to be in the SEO business then you will have to learn the basics of website optimization.
Some Website Optimization Steps (in no particular order) are as follows;
- Proper Keyword Research
- Make your site easier to navigate (use breadcrumbs)
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Optimize your use of images
- Take advantage of web analytics services i.e Google analytics
- Use a webmaster tool i.e. Google Webmasters tool
Are these steps difficult to comprehend? Not to worry, I felt the same way the first time I came across them but today I teach people about them. A good content management system like wordpress has thousands of plugins that will take care of some of these optimization steps, so you can focus on your core. If you need any help with setting up and optimizing your website then you should be talking to CFA Leverage.
4. Take Consistent Action
If you truly desire to build a Search Engine Optimization (SEO) Company in Nigeria then you have to take action, not just a one time action but consistent action.
Taking consistent action includes the following;
- Getting new clients (writing and submitting SEO proposals)
- Updating your blog or website regularly
- Ensuring you stay up to date about the SEO industry
- Connecting with other website owners by reading and commenting on the sites.
- Creating links that point to your website
- Asking for referrals
- Building a list
- Doing follow-ups
- and finally providing quality service
Can you see that Search Engine Optimization (SEO) is hard work? Yes it is hard work but can no doubt pay big money overtime. Well if you don’t like the hard work involved, then a great option to explore is simply engaging CFA Leverage to handle all your SEO needs, in fact you may not even learn it but you can still get involved in the business, just get the clients and outsource the jobs to us, we would get it done as per client requirement or based on our suggestion – that is how to leverage the internet.
Tell you the truth, anyone can do Search Engine Optimization (SEO) but not everyone will, so if you are reading this then have a unique opportunity to tap into this industry of the future.
As the internet gets more competitive by the day, the requirements of being No. 1 Search Engine Optimization (SEO) Company in Nigeria can only get tougher.
Why not allow the professionals to help you sort out your SEO while you focus on your business. Contact us today!