How Correct HTML Formatting can Improve your Blog SEO

Guest post written by C. Olson. To gain exposure by writing for us, read our write for us guideline.

If you want to improve the volume and the quality of traffic to your blog, you need to optimize your site for search engines. The means of SEO have been developing and evolving since the first search engine was introduced, therefore there exist numerous means of elevating your pages in SERP (search engine results page).

In this article we are going to dwell upon the simple means of optimizing which do not require sophisticated calculations and strategies yet can improve your site characteristics considerably.

1. Let There Be HTML

If you want your content to be found and listed in search engines, the original content of your blog must be in HTML text format. Flashes, Java applets and other kinds of non-textual information are often ignored and are less valued by the engines comparing to HTML. Thus if the image or a video includes the vital information you want to bring to customers, place HTML on the page in the form of transcript to the video or audio and add text supplements to Flash or Java content.

To see the indexable content of your page you can use special tools like Google cache or MozBar. You need to realize that what the visitors see and what is visible to engine is a horse of a different color.

2. <h2>Headings</h2>

Since the robot sees the page in a different way than we do, it is important to organize and emphasize the most important content not only in its visual look, but also in its source code. The usage of heading tags (h1- h6) is beneficial for SEO purposes of your site. Don’t substitute heading tags with ‘strong’ or ‘span’ tags, since these will work for humans only, not for the engine spiders. It is also recommended to use h1 tag no more than once per page (use h2-h6 for the further subtitles).

No one will punish you for h1 tag abuse, but the engine can be misled by the overwhelming titling. Frankly speaking, no one can say exactly how much difference will these tags bring to SEO, although in combination with other means it is quite effective.

3. Microdata is Macroeffective

Another effective method to make friends with engines and web crawlers is to use microdata to mark up the HTML source code. Actually, it is a code language that helps engine to better understand what your post is about. This is done with the help of conveying semantics and realizing the real meaning of a word in a particular context. The mark-up standard was introduced by the three leading search companies (Google, Yahoo and Microsoft’s Bing) in the form of schema.org. Knowing the way it works you can make the best use of this innovation.

Actually, it will not elevate your site rankings, but it will increase the number of targeted visitors to your site.

Although Google does not use markups for ranking results evaluating today, this can change soon. Thus, with microdata you have a chance to optimize your site from before. If you are an owner of a large blog with many pages, it can take a lot of time and HTML changes to the code. In this case you will need to select the most important content and set the priorities. It is not difficult to learn how to use markups with the help of various video tutorials available online. Integrating microdata to your HTML will bring a list of potential advantages to your blog.

The aforementioned tips are a quick fix for your blog SEO, which do not require much time, effort and strategies, but may improve your rankings and increase traffic. Using correct HTML tags and seeing the page as an engine perceives it will help you to understand the more complicated means of search engine optimization.

Do you have better tips? Feel free to share in the comment box below.

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