Guest post by Francis Santos. To gain exposure by partnering with us, read our write for us guideline.
Lots of people look forward to spending time with family and friends during the holidays. On a personal level, these are the moments memories are made of, but the holiday season is no time to rest for the opportunistic Internet marketer. Consumers are out there shopping, talking, and interacting with all sorts of content. But don’t think these opportunities will just come your way. Fail to prepare for what the season has in store, and you will be left out in the cold.
Here comes the 5 Effective Holiday Marketing Strategies
1. Get Jolly
Do you have an email list? If so, then you should be thrilled because it is one of the most powerful weapons in your arsenal. It’s your ticket to passing along that special offer(s), coupons, or upcoming event invitations. Whether it’s promoting your latest product or just some well wishes, make sure you put a personal spin on your email content.
Times have changed. It is no longer cool to bombard a subscriber’s inbox with impersonal offers and promotions. Of course the spammers and insensitive marketers will do just that, but you don’t have to follow in their footsteps. Instead of blasting away with one mass message, get relevant, get personal, and get results.
2. Become the Social Santa
During the holidays, social networks are a potential goldmine for marketers. From Facebook to Twitter, people will be sharing gift lists, making recommendations, and providing up-to-the-minute updates during their shopping ventures. There is a lot to gain by intermingling with this active crowd, and your content is the entry pass to get you in there.
Keep in mind that your whole approach doesn’t have to have an advertising feel to it. For example, if you’re targeting a local audience, you can give traffic updates for people out there braving the Black Friday crowds. You could share pictures from the company Christmas party. Talk about the weather with your followers or some incident down the road caused by holiday shoppers. I’m not saying that you shouldn’t push a product, but this relaxed approach will make that obvious marketing content more valuable when you do introduce it.
3. Power the Sleigh with Video
Have you incorporated video into your Holiday Marketing Strategies? If not, then the holiday season would be a great time to start. With this smoking hot medium, the possibilities are almost endless. You can create humorous commercial, share footage from your last event, or even show how a new product works. You also have tons of powerful tools to drive your video ambitions.
The most important thing to know about video is that it still requires some effort. You can’t expect it to produce results on its own. When incorporating video into your holiday marketing efforts, things like quality, relevance, and calls to action still matter.
4. Think Outside the Gift Box
Some holiday marketing practices have become so common, they’re pretty much a given. For instance, just about every online retailer offers either free shipping or gift wrapping on holiday orders. Consumers have come to expect it. These tactics are nice touches, but it never hurts to stand out from the crowd.
Rather than recommending certain products in your catalog, offer customers a gift card so they can buy whatever they want from your store. Instead of promoting the items you’re selling, make life easier for your readers with a list of hot gift suggestions that comes in handy when shopping with other retailers. There is plenty of competition, so your holiday content must scream: “look at me!”. This is will sure make your holiday marketing strategies stand out.
5. Spread the Cheer
There is no reason for one party to have all the fun. Why not share the good times? Publish the email newsletter summarizing your upcoming holiday affair in a blog post. Provide an easy way for blog readers to share that news on their favorite social sites. Keep sign-up forms, business cards, posters and other media on-site at your place of businesses so people know how to connect online. The more channels you have to work with, the better your chance of generating a positive response from the holiday content consumers.
Every year, businesses of all kinds and sizes cash in on the holiday season. A few are even able to carry that momentum into the new year and prosper amid what is traditionally a slow period for some. With solid content marketing strategies carved out, it can be your business that unwrap’s the gift of success.
Content rules during any season. How is it driving your holiday marketing initiatives?
Francis is a writer for Benchmark Email, a best practices event marketing company.