One of Google’s business philosophies is that “you can be serious without a suit”.
I want you to stop reading at this point for a moment so that you ponder on that statement on being serious.
Yah! … Got some opinions?
Now, let’s go.
A search box. Two search buttons. A sign-in button to exit to other Google services. These elements, put to help users functionally, are the only features Google made available on the homepage of the world’s number one search engine …and, I am surprised, there is no ad there. I wonder how many thousands of dollars a pixel of that page could cost if Google wants to sell ads on it. I am talking of a page that we all use altogether to process more than one billion searches every day; a page which millions of eyes see daily.
While so many people may interpret this as a huge loss of billions of dollars on the part of Google, Google wouldn’t swap its top principle of SIMPLICTY for money.
Google sees simplicity never as being cheap, lazy or low-in-quality. It sees simplicity as products or services or systems that are faster and easier-to-use as well as highly esteemed looking at the quality when it comes to outcomes of uses.
Google commits itself to simplicity by adhering to the provision of, according to Google itself, “only the features that people need to accomplish their goals”. No fluffing, no stuffing. This is an excellent reality of a business which does not reckon all opportunities as money-getting opportunities. This is the reason why the Google search home page is as simplified as it is and why the simplicity philosophy is ingrained in Google’s services and products; not only on the search engine homepage. As an entrepreneur, if you must learn some lessons from Google, grab first its simplicity rule and stick to using it.
The Bottom-line of Google’s Simplicity Rule:
The rule makes Google stands far out of the piles and helps in building the distinctiveness which tells us of the brand Google has acquired today. Check up your website. Check up your products or services. Check up your business processes or procedures and the ways you communicate with your clients (and even with your colleagues, friends etc.). Check all of them up to uncover any sign of complexity.
“You can be serious without a suit”… Google says.
Some time ago, I read the appealing observation made by Nick Scheidies. He said: “It’s human nature to make things more complex than they need to be”. I stopped you above to ponder on what Google says about being serious. I don’t know what has been your opinions about it, but I got the opinion that, truly, we can relax all leanings toward outmoded bandwagonism (no dictionary recognizes this term yet, I know), conservatism or traditionalism and stickiness to ‘this is the usual ways we’ve been doing it’ and any other practices not giving ways to flexibility and simplicity. If you’ve not leaned about flexible and simplified but top-class ways of working and of relationship in workplaces or in a business environment, just go a-google to recognize how simplicity attracts employees and clients into an organisation.
I remember a website I recently stumbled upon which was giving out a white paper. After I reluctantly filled a long sign-up form, I clicked the “next” button. I found out that I have just finished “step 1 of 7”. I was even asked at “step 2” to choose few third party services from which I may later receive some promotions. I thought a simple process could catch just my email address first, and then give me what was promised so that customer relationship with me will be built eventually. I quickly quit from the website.
I quit because the process of getting the white paper was too complex for me and because I am the same person who have experienced getting resources from websites with the notices saying “no sign up, just download”. Along the line, some of these websites were able to hook me up in a simplified way through their resources.
As an evangelist of minimalism, I am cognizant of the fact that simplicity pays in life and business. I cannot, therefore, hold the advice that you should SIMPLIFY or like I usually say this word in another way: SIMPLIFINE.
Simplicity: a tool you can borrow from Google right now.
To your success.