Email is the most popular medium of communication on the web in our world today.
People value their email inbox a lot because of the handful of information connected to it and it is more private than other social media platforms.
Email list building has always been a major topic in online marketing circles.
According to a study done by the Direct Marketing Association, email marketing can give your business a whopping 4,300% boost in investment.
This is a number that social media cannot, even, match up to. Marketing is a lot easier with a quality mail.
Importance Of Email Listing For Your Small Business
The level at which your business is does not matter, but you must find a way to convert the relationship between you and your clients into a one-on-one relationship; more of a customer service relationship.
You may already have clients who know about your product and services, but if they do not have a way of maintaining their relationship with your business, you may be losing your customers to competitors. In order to keep up this kind of relationship:
You cannot rely on social media alone: Social media is not as assured as the email. Using a social media handle to dish out information, may not reach all of your clients, but with your email, you are assured that your message got to your target audience.
Because you are connecting with them through your inbox, directly to their inbox, which is their most guarded place on the web, they will surely receive it and give it the required attention that it deserves.
Enlarge your email list: The more people you have on your email list, the more the people who receive information about your products, services, and solutions, which is most likely to increase your sales.
When you grow your email list, your business stops being stagnant. When you interact with prospective clients at events, try as much as possible to exchange contacts, which includes their email addresses, with them and add them to your email list.
The email list is deeper than you think: When you have access to a larger contact list, you are in control of how you communicate with them. You get to know your clients better.
You know which of your products, services or solutions interests them, the most and you receive feedback from them about their likes and dislikes.
It helps you to make better decisions in launching new products, services, and solutions, as well as creating relevant content on them.
Tips On Building Your Email List
Below are some of the tips you can adopt for your Email list:
Rock your website: Make your website attractive enough for people to check through, so that, they will know about your products, services, and solutions. Let them know what they will gain by using your products, services, and solutions and signing up or subscribing to your email list.
Maximize your social media platforms: Make sure that you appear on every social media platform. We have varieties of them and remember that your clients have alternatives that they can fall back on if you are not presenting yourself to them as their first choice.
Advertise your company, products, services, and solutions regularly on all your social media platforms.
Get help from friends: Inform your friends about what you do; they can help you to market your products, services, and solutions to people around them that are your potential clients.
Empower the clipboard: Have a clipboard with you, wherever you go. This can encourage people to sign up for your mailing system. Be sure to tell them the advantages of signing up.
Go paperless: This makes you look organized and makes it easy for you.
Email listing is a better way of growing your business. It is a wrong notion to assume that, social media platforms, is the new trend and only place where everybody wants to opt for and seeing email marketing as archaic.
The truth is that we cannot, even, access our social media handles without our emails, in most cases. True, social media has its place, but it has not caught up yet with email, in terms of marketing power.