Surviving companies till date, have one thing in common; the ability to stay healthy, by cultivating mutual long lasting customer relationship. Getting to establish your brand in the world of the...
Over the years, the tech ecosystem has seen a global explosion of start-ups. While it is quite good, to be excited, at the sights of start-ups springing up, especially, in this part of the world, we...
In 2018, the founder of Amazon, Jeff Bezos, was ranked, as the richest man in the world, but far back in 2008, he was, barely, in the top 100. What does this show? Innovative creation that spurs...
All appears to be set, for your startup, except for that, seemingly, important part, which is your source of fund. Looking to raise millions, in seed funding, an average start-up founder would look...
According to James Cash Penney, Founder, JC Penney, “No company can afford, not to move forward. It may be, at the top of the heap today, but at the bottom of the heap tomorrow, if it doesn’t”. Most...
Nigeria is 59 today! Yes, the Nation known as Nigeria was granted Independence by the British precisely 59 years ago. Since then, she has been trying hard to get her acts right but alas, many of the...
According to the statistics report on businesses that failed, which was released, by the Small Business Association, (SBN), “only 30% of new businesses fail, during the first two years of being open...
The potential advantage, posed by the rise of SMEs, cannot be over-emphasised, as its expansion, has demonstrated its effectiveness, in reducing the rate of unemployment, as well as, changing the...
Most Entrepreneurs go to the wrong places first, in their quest to seek funds, for their businesses. I have found myself coaching early-stage entrepreneurs on a couple of times. What usually strikes...
As a small business owner, after attaining the point of profitability, the next aim, for having a hand, in every aspect of the business, especially, by keeping a close eye, on certain departments of...
No matter what crop of people your organisation is made up of, you ought to get around yourself, people, who would understand what the vision of your organization is all about. They should key into...
The old leadership style has seen an age-long dominance, by traditional alpha leaders. Nowadays, the new generation of leaders appears to be more democratic, while embracing diversity, in the quest...
The simplest way to start a business is, usually, through boot-strapping, but not all businesses fall under the bootstrap category. Going into boot-strapping, you already, assume that, you will bear...
A strong business foundation is, required for the smooth running, of every start-up. It is, rather, pertinent, to have your business plan and website ready, to boost your online marketing efforts...
You may have come across stories of successful entrepreneurs, who have spoken about their entrepreneurial journey, being driven by risk. Going on the path of taking risks, as an entrepreneur, is most...
Hi Fellas! I am so sure you must have heard the term, ‘content creation’, so much, you are wondering what the rave is, about it. From big brands to small brands, down to personal brands...
Many business owners, continuously, devise means, to advertise their businesses, in order to get new customers. Online adverts, billboards, media broadcasts, absorber forms of business promotions...
Many obstacles stand in the way of entrepreneurs when they are trying to bring a new product to the market. It is a real challenge when launching your new physical product. Do you need to deal with...
Who is a thought leader? The thought leadership lab defines it as, informed opinion leaders and the go-to people, in their field of expertise. They are trusted sources, who move, to inspire people...
They are products, but they do not, necessarily, need a physical form and it appears as if, little, or, no developmental cost is involved. With these features, they stand to earn you a great deal...