Dear Budding Internet Marketer,

There are battles about selling which great number of budding internet marketers continue to fight and it is not pleasant to see that many of the internet marketing ‘gurus’ do not clearly teach about how to win these battles. On the other hand, it pleasant to see how these online marketers, even in their struggles, display the desire to work smarter, move ahead and face the battles in order to get anticipated results as soon as possible.

Incredibly, the battles are not salient as obstacles to businesses; they don’t appear scary as such but they are highly demeaning to internet marketers in making headways with selling their products or services. To make the understanding of the battles so quick for you, I have sorted them into seven buying evasion or resistance points. You will discover the very same solution which top internet marketers have been using to win the stated battles.

Specifically, when we talk about selling, not only by internet marketers, but by all business owners in general, we always mean customers’ patronage. By patronage, we mean getting their attention and we mean getting them to buy. Researches are already pointing to the fact that the competition surrounding getting the attention of potential buyers today has become extremely high. Looking at the online side of it, Facebook, emails, chatting, searching and lots of others things too much to list here are beckoning the attention of the buyers.

Itemized below are the seven-point buying encounters you must tackle to really hit your sales target as a budding internet marketer

1.  Buyers’ Low Curiosity

If your long or cute and well-designed sales letter, your unfailing email follow-ups, your social media promotions and similar efforts could not inject a bit of curiosity into your potential buyers mind, you can hardly end feeling the pain of struggling to market your products or services. The shut ears and closed minds of your buyers will always make a blockage between you and your buyers in this situation.

2.  Buyers’ Belief of Your Business Offer as Inferior

This kind of resistance to buying is always present with the buyers until you can break it through by assuring that the quality of your offer is at par with the expectations of your buyers.

3.  Buyers’ Lack of Attention or Time.

As pointed out above, your buyers have divided attention online and the time to listen or read about you and your products or services is already limited. Internet marketers have a huge task to take about managing the distractions of their buyers to their advantage in order to command a cut from the buyers’ attention.

4.  Buyers’ Indecisiveness to Buy

Buying indecisiveness blocks the action to make a purchase. Sales messages need to be sharpened as much as possible to give necessary prompts to buy.

5.  Buyers’ Feeling of Interruption

When buyers begin to feel that your marketing messages or promotions have become disruptive, they will heighten any of the other resistances. Knowing how to exercising caution and playing your marketing game in a moderate way is, therefore, of importance.

6.  Buyers’ Verdict on your Business Offer as Typical

“This is another scam!”. It is very easy these days for buyers to easily generalize thus, especially regarding market niches in which great numbers of people operate. You’ve got, therefore, to do everything possible to show up your uniqueness. Otherwise, your business might unknowingly suffer this kind of buying evasion.

7.   Mix of other Feelings or Being in other Situations by Buyers

Your potential buyers or customers are human. They may have concerns you need to realize as obstacles to your promotions. Watch out and act out your marketing efforts with due cognizance of the feelings of other people that may fall not within buying, buying and buying at a particular time.

What exactly do the up-and-coming internet marketers, in particular, need to get clear understanding of winning these battles?

All marketers online need to ensure that they know the secrets to making their targeted buyers feel confident and motivated so the they (the buyers) will take actions and buy the products or services offered now rather than later. Remember that, most often, later usually means never.

Internet marketers need to know how their sales messages could speak directly to the unconscious mind of the consumers – the part of their mind that will always say “YES, I want this, and I must buy it NOW!”.

Internet marketers need to learn and effectively apply the ‘magical’ communication that instantly make people yield (ethically) to and become more open to marketing messages. Online marketers need also to tackle resistances by really understanding how the human mind works and how to tune the knowledge gained for morally for turbo-charging conversion rates and sales.

The needs for all internet marketers as highlighted above are just a few of the imaginative sales closing ideas you need to learn about as an internet marketer. I am sure that studying and understanding what it takes to read the mind of potential buyers are good ways to tame your businesses to advancement.

What exactly is the solution for internet marketers in general to buying resistances?

Get resources  on the subject of PERSUASION as related to marketing in general. Don’t remark that you’ve been reading about the subject before. If you have been studying this important marketing topic before, do it more now and indepth, learning in a focused manner about each buying resistance and applying what you learn particular as it concerns you as a budding internet marketer.

If you check up the stories about great politicians, mentors, fathers, presidents, managers and notable persons; renown internet marketers inclusive, you wouldn’t fail to see that they are masters in tactics of persuasion.

To your success as an internet marketer.

Joe Oye

Joe Oye is a non-fiction author and a ghostwriter. Being adherent to minimalism, he helps people focus on and implement their career, business and personal aspirations in simple and quick ways by guiding them to workable ideas, fresh possibilities and emergent opportunities.

He is the brain behind Written by Nigerians for Nigerians, a website dedicated to helping Nigerian graduates to fast-track their ways to the top in the areas of career, business and personal improvement

  

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A good domain name is synonymous to having a good name. Most parents are usually happy after child birth, so they carefully select a name for the child and in places like Africa, extended family members also give the child a special name.

This is to prove that names are not just cultural but very significant.

Domain name defined

A domain name is basically the address of a website online, so for instance this blog is called Conditioned for Accomplishments (CFA) with the domain name www.CFAgbata.com which I formed out my first, middle and surname names.

Tips to help you select a good Domain name:

1. Go for a Keyword Rich Domain name

SEO again? Someone might say not again, why so much noise about SEO?

Well, it’s simply because SEO professionals now play a major role both in choosing a good domain name as well as building a new website, so SEO plays a key role here.

CFAgbata.com is no doubt becoming an authority domain by the day but this domain name is nowhere near being keyword rich. Think about it, who is going to search for cfagbata online? It is not a product nor a service, so it’s tough.

Now, compare the domain name CFAagbata.com with www.AwesomeBizTips.com, owned by Fayo Williams, one of my partners and students. She has a much better keyword rich domain that is likely to do much better because ordinarily people are searching for “biz tips”

Now am I worried about the CFAgbata.com domain name not being keyword rich? The answer is a Yes. As early as yesterday, I asked my US based SEO colleague what he thought about it? Below is a screenshot of his reply;

Marketing takeaway: Make sure your domain name contains a highly searched keyword or keyword phrase.

2. A Good Domain Name should be Short

Yes you are free to register a 50 word domain name but why do that? Imagine the pain you would put your clients and subscribers through if you do that?

Imagine someone says to you, my domain name is callmeandIwillbetherewiththefoodforyoualone.com? (this will be every hilarious to see or hear). This is one of the reasons I chose to stick with CFAgbata.com, though not keyword rich, it is only 7 characters which means it meets one of the criteria of a good domain name.

I remember back then it was a struggle between fredagbata.com and CFAgbata.com, then I had not yet come up with this whole CFA concept. I actually registered the domain name fredagbata.com but the guy refused to develop my blog even after payment.

Boy was I sad? You bet I was but guess what? I am glad he never did because that bad experience helped me come up with the CFA concept which I am so very proud of today. This is a case of turning a bad experience into a good story!

Marketing Takeaway: Insist on a shorter domain name, if possible try other extensions. The shorter the better.

3. Register some other extensions of your domain name

Domain names come with different extensions while some i.e. .com, .net, .org, are referred to as Top level domains (TLDs) others are known as country specific domains i.e. .com.ng is for Nigeria, .com.uk is for United Kingdom, .co.za is for South Africa.

Almost, all countries of the world have theirs and some smart nations are using theirs as a foreign exchange earner. For example .tv is the country code top-level domain (ccTLD) for the Islands of Tuvalu, a small but smart country that has earned some much from this gift of Nature.

I understand that Nigeria actually has another exclusive .ng that is sold for as much as One Million Dollars ($1,000,000) each (I have not verified the exact cost) but to prove that it really exists here is Google’s version of the. ng url www.google.ng – clicking this redirects you to the main www.google.com site.

Marketing Takeaway: Don’t bother registering all your domain extensions, just register a few. In my case, I registered www.CFAgbata.com and CFAgbata.net (which I use for sending email newsletters) and then I registered a country specific domain name www.cfa.com.ng to protect the CFA brand locally. Both are redirected to this blog.

Notice I said some and not all. You can only register all if you are as a big as Google.

4. Avoid Domain Names with Hyphens

If you are a newbie to the internet space then heed my advice and warning: Avoid a domain name that has an hyphen.

Yes there are a couple of very successful websites that have domain names with hypens, which means there is an exception to this rule. Should that be a reason for you not to adhere to my advice? Well its up you but I encourage to obey.

Some Exceptions to this Rule

Yaro Starak is founder www.entrepreneurs-journey.com while this domain has an hypen, it is

a pretty old domain, which makes it an authority domain.

Also note that it has “entrepreneurs” a highly competitive and highly searched keyword as the first part of the domain name. He is an early bird to the internet and a lot worked in his favour. If you are starting out today, I doubt if you will be that lucky, except for those with a huge SEO budget.

Recently, I was appointed to the ICT committee of Full Gospel Business Men’s Fellowship International Nigeria, a 60 years old fellowship of the Happiest People on Earth, when I was asked to review the website and come up with recommendations, I got confused because how am I supposed to tell my fellowship that the domain name www.fgbmfi-nigeria.org registered since 2003 should be changed because it has an hypen?

I am sure you know what I did……

Marketing Takeaway: Just save youself any unforseen stress and avoid domain names with hyphens. If you have an old domain name with an hypen, you can live with it as long as competition does not have the exact same one without an hyphen.

Someone might ask, what if my Small Business’s name is not keyword rich?

Well that is a brilliant question, I can’t imagine a small business looking for international clients to have a domain name as difficult as www.gbongbongidiyakpa.com irrespective if that is the business name or not.

Wisdom is profitable to direct – Ecclesiastes 10:10

This is a practical example of how we handled this sort of situation. Our company name is CFA Leverage, so we registered the domain name www.cfaleverage.com which is the natural thing to do.

But www.cfaleverage.com is not a keyword rich domain name, so we registered another domain www.seoexpertng.com that represents one of our major services which is SEO Services. We then created a permanent redirect such that if you click on www.cfaleverage.com it takes you to www.seoexpertng.com

I hope this helps and you learnt a thing or two? Please go on now and implement!

Feel free to share your experience if you have a website? How did you go about choosing a domain name?

Note: If this sounds too difficult for you then you should order our comprehensive Keyword Research, Domain Name Ideas and Title Tag SEO Services package. Prices start from as low as N10,000 ($60) and you can be sure of getting the best value for your money!

Chukwuemeka Fred Jnr. Agbata

I am CFA [Conditioned for Accomplishments], read more here.  My passion is to Help People become Conditioned for Accomplishments! Use the search button above to search our post archives for loads of valuable articles.

Please Forward and Share any article you find valuable.

I appreciate you for stopping by!!!

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No matter what business niche you serve, what products you sell or what services your provide or even if you are a complete newbie in business there are many important clues you must be aware of if you must really rake in plentiful profits from your business.

I am here with you now with one of the vital business clues…

Hardly can one win an argument against the fact that thinking about how to market a business is equal to thinking about how to influence or persuade potential buyers. I don’t know how long ago you, as an experienced or aspiring business owner, have had an intensive reading on the psychology of marketing. I did this of recent and all what I discovered have been so fascinating.

Let’s kick in into the business clue straightaway.

Reading the title above, you have been made curious, I suppose, to know what being a professor especially will have to do with business clues. This is it. Professors have esteemed value within and even outside the academia. They are bestowed with high level of authority, particularly within their scholastic specialties. They are owed due recognition based on the attribute of authority. Among the lawyers and similar circles of experts, the same pattern holds and this quality remains ever influential.

Now, let’s look at the use of authority in business.

In business, the application of authority is also possible, though in a stealth manner, and it is observed that many business owners are not optimizing the use of this great marketing psychology trait. Yet, this is one of the best perception-based tools business owners should tap into. Why? The reason is that we highly tend to dance to the tune of authoritative entities.

Mind you, I am not advocating that businesses should become imposing in relating with their targets. This wouldn’t even work well for business advancement. If you can recollect along with me, our parents have thought us about giving respect to authorities. Our teachers, the priests or pastors, the lawyers, the police, the government, the boss or any other significant others including our peers; they all help us in realizing the need to give social or civil respect to authorities. Many of these authorities have physical symbols which, when seen, naturally make us prone to display due respect and decorum. When the authorities direct, instruct, protect, advocate for us or direct us in some ways, we are very likely to become submissive because of the value that we perceive of them.

Materials such as royal insignia, badges, regalia and even titles (president, governors, professor, mayor, engineer, millionaire) as well as possession related exclusive products make us adore their bearers. Imagine a co-spectator with whom you were cheering up football players yesterday and today, you met in uniform as a top-ranked police officer or as a medical staff in surgeon scrubs or in doctor’s coat with a stethoscope hanged on his neck. You will agree that the latter person you met will be more influential on your actions than that person of yesterday.

Your reactions to authority are found to be natural and quite tending to give immediate ‘yes’ answers to relatively all given directions. The influence involved is so powerful that it becomes a norm for interrelating with the authorities in a no-look-back manner. The authorities, therefore, care so much for this norm and try to maintain and maximize its use as far as possible. Personally and professionally, the concerned always ensure that the authoritative values placed on them are not allowed to decline. This is where the clue is for business owners to leverage.

For you the business owners, your ‘authoritative’ influence is called credibility. If this is ensured to become an attribute of the relationship with your customers or clients, the results will be repeat buying, referrals, upsells and even volume buying; a sum of which can interpret to faster and more than double or triple profits. Like the authority of a professor or a lawyer is fostered, business credibility is esteemed by customers or clients and it does serve a business for long if not left to be tarnished.

How Businesses can Ensure High-Level Credibility

Top on the list of what you must do to ensure increasingly valued credible posture in your business are:

Build Trust

Build trust for yourself. Do the things that will make your customers to be assured of your dedication, service and reliability.

Be Present

This simply put is that you must engage your customers interactively and you must not be tired wherever your customers want you engaged in terms of communication, clarifications, support and the likes.

Be Up to Date

Never be a laggard in your industry in terms of positive trends, technology and industry best practices. Always showcase these in all the ways you relate with your customers and don’t forget to put all your customer interactions on the platforms on demand.  The social media is an example of such platforms of interaction.

Be ‘Proud’

Be proud (i.e. poised) to tell the stories of your achievements of your business and about customer relationship. Be proud to have and disseminate the testimonials regarding your business as provided by your customers or clients.

Build your Brand

This is the totality of doing all you have got to do to ensure that the business standard or model you want is achieved. In fact, building your brand means building your business; not excluding your personal brand.

One more thing about building your business credibility

You have to build it yourself.

When engaging other people to help in building your business ‘authority’, you have to take the lead and get deeply involved in bench-marking and putting it to practice. This is to point it out to you that you can never be isolated in building your own business credibility.

Note it again that you cannot be authoritative on your customers. Unlike the lawyers, doctors, governors (etc.) who are publicly or officially or corporately or professionally recognized, you are to provide the proof that you are what you say you are. Note this also: building your credibility is not a one-off process as it must be monitored, maintained and tailored towards making profits unceasingly.

To your business success.

Joe Oye

Joe Oye is a non-fiction author and a ghostwriter. Being adherent to minimalism, he helps people focus on and implement their career, business and personal aspirations in simple and quick ways by guiding them to workable ideas, fresh possibilities and emergent opportunities.

He is the brain behind Written by Nigerians for Nigerians, a website dedicated to helping Nigerian graduates to fast-track their ways to the top in the areas of career, business and personal improvement

  

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This guest post is written by Dare Dairo. To write an article for our website, kindly read our Write for Us guideline.

So, you long for Business Growth?

Basically, small business is all about people. But for an entrepreneur, it means a whole lot more than that. This is because by virtue of human nature, people naturally incline more positively to those things that they have some sort of affinity for. It could be cultural, religious, ideological, ethnic etc.

Usually, as an entrepreneur, people don’t have to buy from you. You (and/or your product) are new, untested and unfamiliar.

So, how do you make your sales and experience Business Growth?

Remember, you must either sell, grow or you sink.

This is where your greatest asset comes in – relationships. Start with the people you know – your family, your neighbors, your friends, members of your religious organisation, your study group etc. These are your first customers. Patronize and cultivate them diligently. Leverage their contacts and status for Business Growth.

They are the ones who would probably feel ashamed to turn you down. They may not believe in you initially, but at least they will try your product or service because you are family, a friend etc. You must be able to turn these first set of customers into your loyalist, and then your marketers.

Here are some Business Growth tips:

1. Seize every opportunity you have to talk about your business.

They may have always known you as a different person. But now, let them begin to see you more in light of your business. That way, they start to take you serious. And importantly too, they learn to also take your business seriously as well as you consciously taking your Business Growth seriously.

2. Give free stuff.

Offer trials, free stuffs, anything to give them an idea what you can do or what your product can do for them. But, at every step of the way when you give the free stuff, carefully let them know the market value of the things that you are giving them for free. Usually, people will offer you something in appreciation which may even be more than your selling price if your product is really good.

3. Offer incentives for referrals.

If your product is really good, friends and family will be just too proud to tell people about you. Reward them for doing this and you just got yourself the most committed marketers you can ever get. At no salary. This is a time tested Business Growth strategy.

4. Simple small mannerisms counts.

They may not mean much to you, but it could make a world of difference to your business. Return phone calls/emails, deliver when/as promised, follow-up referrals, be on time for appointments and apologize if you’re late or you can’t make it. It means that you respect and take people serious. And they will like you and take you serious in return. This is necessary for your Business Growth.

5. Sincerely, care for people and show that you care.

Don’t be too engrossed in selling to a pretty lady to fail to notice the fact that her hair is beautifully done. Compliments work magic, especially when they are true and sincere. Remember important dates like birthdays, wedding anniversaries and commemorate such dates with your customers.

People will not care what you have for them until they know that you really care for them.

6. Avoid discussing controversial topics.

Discussions like politics and religion you must avoid. Usually, people wouldn’t ordinary be bothered about such things as long as they get their money’s worth in value. But they will not forgive you if you make them look stupid for something they are passionate about.

Your business suffers for it. This something you should avoid at all cost except you don’t want to enjoy Business Growth.

7. Agreeably disagree.

It’s not a crime to know more than your customer – that is why they are patronizing you in the first place. But it is a crime to make your customer look stupid. So, whenever you must unavoidably differ to your customer on any issue, do it in a way that still makes your customer look good. The old saying still remains true – the customer is always right.

Any Entrepreneur i.e. Steve Jobs that has ever had Business Growth treat clients like kings!

8. Listen more and talk less.

Criticisms may not always be positive and constructive. But you must take them in good stride. Their money entitles your customers to feel they have the right to an opinion on how you wear your hair. Of course they don’t. But you need not quibble over every bit of babble. Just focus on the criticisms that matters and improve on your product and service delivery.

9. The relationship is more important than the sale.

Always have this at the back of your mind. Even when relationships go sour – as they may, salvage what you can of it even if the person involved is presently not one of your biggest customers. Tomorrow, he might refer someone to your business that will give you the biggest check you ever received in your life.

10. Integrity counts.  

Work hard to be honest and positive. Always be noble, respectful and genuine. Even criminals will rather deal with people of integrity. But nobody – not even the criminals – will want to do business with you if you are known to be fraudulent. There is no such thing as espirit-de-corps among crooks.

Always consider your Business Growth when making decisions.

I look forward to hearing from you if these Business Growth tips work.

_______________________________________________________________________________________________________________
Dare Dairo is a freelance writer, media strategist and social worker.  With a passion for nourishing young budding entrepreneurs with appropriate perceptual attitude for wealth creation and value engineering to move our beloved nation forward.  He is the presenter of Realms of Freedom, a motivational talk show of over five years running on Eko 89.75 FM designed to galvanize more young people to embrace the entrepreneurial solution to nation building and self actualization.
_______________________________________________________________________________________________________________

Image Credit: Teamaltma

Our guest writers are folks who wish to be part of knowledge expansion drive and want to gain exposure to an international audience while boosting their sites rankings. Does that describe you? Submit an article and be featured on this site as well.

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The internet give you a unique opportunity to Build your Personal Brand Online, which for me is one of the most interesting activities you can engage in.

I have been building my Personal Brand Online (the Conditioned for Accomplishments brand) for over 2 years now and it’s begining to yield some good results.

But results or no results, I intend to do this for another 2-3 years because I realize that good things don’t come easy, likewise building a solid Personal Brand Online – it’ll surely take some time and efforts.

Many aspiring and emerging entrepreneurs looking to start or take their businesses online are worried how they would build their brand on the Internet. Well, an Internet Business Consultant can help you get started but the truth is that you can also start off the process on your own.

4 Simple Strategies I have used to Build my Personal Brand Online

1. Answer Questions online

There are so many ways to get started with answering questions but my most recommended way is to start your own blog. I once wrote a post titled 4 Reasons why you should learn how to blog.

A blog is basically a platform used to express your opinion on certain issues, so with a blog you can write on just about any topic. For instance, with your blog, you can position yourself to be an online business coach providing online business solutions or start a blog to protest fuel subsidy removal in Nigeria or any other Government policy you don’t like. It is also advisable to buy some SEO Services after you set up the blog.

Don’t get discouraged if you are not ready to start a blog now, the Internet is dotted with several forums and social media sites i.e. Linkedin which provide an interesting way to share knowledge and expertise while gradually building your personal brand online.

Anytime you professionally answer a question in the area of your expertise, other users would be interested to find out more about you and what you represent, so they will start by looking at your profile and most likely visit your website depending on how interesting your profile content is, that is why you should always hire professionals to deliver content development.

Answering questions is a simple and effective way to let others know that you are an expert in the field and grow your brand online.

2. Add a Signature to your Emails and PMs

Can you remember this old saying;

The best things in life are free

I kind of like agree, think about the air you breathe or even the Facebook almost a billion people enjoy today!

In the same vien, you can actually build a Personal Brand Online with some of the completely free, no-brainer strategies such as using Signatures effectively.

I always use a signature whether I am sending an email or SMS and as a Small Business Coach, I encourage you to always add a Signature to every email and even post that you submit on a social networking websites, since most allow you to insert a signature, why not make sure you always insert one.

Your signature is simply another medium for brand expansion and each time someone sees your signature you achieve one of your branding objectives. But I suggest you Keep it Simple and Short (KISS) though.

Here is a sample of my email signature;

I have kept it simple so as to avoid issues with spam filters, that have become very sensitive today.

3. Make Use of Newsletters

A simple way to build your personal brand online is to start your own newsletter. Newsletters are an excellent way to connect with your user base and a medium to pass on information which can used or simply forwarded to others.

For example, if you are running a vacation business and want to inform the public of the discounts you are giving away for all Christmas bookings, a newsletter will be an effective way of getting the word out.

Note that without quality content development, you newsletter might not achieve its purpose, depending on your writing skills though.

4. Social Media Marketing Strategy

Social media is a powerful channel to build your personal brand online. Social networking sites such as LinkedIn, Twitter, YouTube and Facebook are one of the most compelling ways to connect and share information with your network.

Modern businesses are slowly learning the full potential of this powerful channel and acknowledging the fact that they can use these sites to positively impact their brand, thereby improving bottomline.

A properly executed Social Media Marketing Strategy implementation will play an important role in building a good personal brand online, just as I have been able to accomplish over the years.

I have used Social Media Marketing to achieve so much and in the nearest future I will publish a post titled “Some of my Accomplishments using Social Media”

Conclusion

The importance and benefits of building a personal brand online cannot be overemphasized. I suggest you get started right away and if you need professional Business Improvement services then feel free to hit the contact button.

Have you started building your Personal Brand Online? Do you agree there is any benefit to this?

Published by CFA using WordPress for Android

Chukwuemeka Fred Jnr. Agbata

I am CFA [Conditioned for Accomplishments], read more here.  My passion is to Help People become Conditioned for Accomplishments! Use the search button above to search our post archives for loads of valuable articles.

Please Forward and Share any article you find valuable.

I appreciate you for stopping by!!!

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10. Services

Link building is a process that helps your site grow in influence. The number of quality links pointing to your site determines how search engines rank your site and individual pages.

Quality SEO services require you to carry out certain actions on a regular basis which includes Link Building. This is necessary to increase traffic to your website while providing your small business with a steady stream of prospects.

The beauty of quality Link Building is that it brings in quality traffic with a much higher conversion ratio and ROI. So, if you want to get maximum value for your money then speak to an affordable SEO company.

How Link Building works in SEO

When search engines crawl through the world wide web and discovers fresh content, it starts to analyze how the keywords and links are related based on trustworthiness.

One of the ways your site can gain relevance and trustworthiness in the eyes of the search engines is through your Link Building efforts i.e. the number of quality (one way) links pointing to your site.

3 Simple Link Building Strategies

There are a number of ways this can be done but here are 3 top Link Building strategies that I use for myself and my clients;

1. Guest Posts and Blog Commenting

This is a combo package that I recommend for starters because it works indeed. Oni of Youngprepro.com has proven that these are effective Brand and Link Building strategies because today this young man earns millions annually writing. Read the interview I had with him recently on making money online. He got started by submitting high quality guest articles to various blogs.

If you noticed, we also have a page titled write for us, that is dedicated to folks who want to submit guest posts and get two do-follow links plus high quality traffic in return. It works otherwise you won’t be reading articles written by our Contributing Authors or Guest Writers.

I visit a number of blogs on a daily basis and I have made a personal commitment to always comment on any blog posts I get to read from start to finish. This ensures that I continue building links for all my online real estate while enouraging the bloggers to write on.

2. Article Submissions

Personally, I have written 500+ articles across the internet, some good, some just there, but what is most important is that, before submission I always add a link pointing to any of my sites.

Article Submission is both a tool to build my personal brand and still do effective link building for my sites. It costs next to nothing to start implementing this strategy. All you need is to sign up for a free account on a site link Ezine articles.

If you have time limitations, then you should hire us to write these articles on your behalf. I guarantee you that the articles will be approved. Check out our services.

3. SEO Press Releases

I love SEO Press Releases as a Link Building strategy and this one strategy I am encouraging partners and clients to consider implementing.

Maybe I will start publishing press releases that I write here also, so that you can learn first hand how I get this done.

Note that there is a world of difference between PRs for online and offline purposes. As a professional SEO company, we will ensure that your press releases will be used to expand your brand as well as build relevant links to your site especially if you allow us submit to the top 100 PR sites in the world.

There are many other ways to do Link Building, all I have done here is share 3 that can get you started. Read SEO services article to learn more about the kind of quality services we can provide you.

Contact us today for free website consulting!

Are you currently building links? What do you think about link building as part of SEO services?

Chukwuemeka Fred Jnr. Agbata

I am CFA [Conditioned for Accomplishments], read more here.  My passion is to Help People become Conditioned for Accomplishments! Use the search button above to search our post archives for loads of valuable articles.

Please Forward and Share any article you find valuable.

I appreciate you for stopping by!!!

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Small Businesses need Marketing!

Has the daily grill of your small business prevented you from coming up with fresh marketing strategies? If that is the case with you, fasten your seat belt as I plunge into the array of swords every entrepreneur must have in the armoury.

1.    Craft Attention – Grabbing Headlines

“Hey! Is this just about my advertising?” did I hear you say. Nope. It’s about everything a small business produces, from emails to flyers and Vacancy Ads.

Starting with your website, according to “Google’s Search Engine Optimization Starter Guide” you should create a unique title for each page in your site. This title should contain a frequently searched word or phrase to make it easier for your page to come up when people are looking for the products or services you offer.  Sounds like Greek? Holler at your designer and your wish will be his or her command.

Use headlines and sub –headlines in marketing your proposals and sales letters – this tip earned me a six figure training job a while ago, the headline was even quoted on the Purchase Order – Lol!

Interesting, curiosity – arousing – headlines also help small businesses increase their email open  – rate, while a smart targeted headline on your “WANTED” (alive I hope) adverts show you mean business in your selection process.

2.    Boldness is a Marketing Strategy!

I have a real life story on this one. Sometime ago, I attended an entrepreneurship course organised by a former First Lady in Nigeria. Any thought of sitting back to enjoy doughnuts and coffee while discussing marketing strategies vanished on the very first day as we were put to work right away. The first assignment was to think of a small business we would start, make profit from and exit within the 2week duration of the course.

As most of us were sweating over this “emergency” business, a certain young man put on the cap of boldness and calmly announced to Her Excellency that he would be launching a notepad filled with African Proverbs and she is hereby invited to be the Chief Launcher!

No prizes for guessing who made the most money and swept away the “Best Small Business Prize” at the end of the course. I am sure Richard Branson who reportedly stage-managed getting lost in a hot air balloon for publicity’s sake would have been mightily proud of him.

3.    Create a valuable Free Gift

Clients are sometimes overwhelmed with mundane gifts like Diaries, Business Card Holders and the like (I hope someone won’t get my hide for this!)  The 21^st Century Entrepreneur needs to come up with a more innovative marketing strategy.

My offline business involves the marketing of First Aid Kits. What I did was to create a Free DVD with First Aid Tips and lots of enticing offers of course!

I also applied the well used list-building technique of creating a Free SPECIAL REPORT and inserted the link into all Marketing Literature.

If I can do it, you can do it too.

4.    Become an Authority in your Small Business Niche

Small Businesses in the Service Sector are often run by highly skilled professionals turned entrepreneurs.  Even if you don’t know that much to start out, I remember a wise old saying that if you read a subject consistently for 3 years, you will become an authority in it.

The next step is to participate in phone-in shows, Television programmes, Public Speaking and generally get the word out.  It’s a done- deal marketing strategy, trust me.

The step that should not be forgotten is that you should find a way of offering your book, widget, service or whatever brings dough on the table, in your appearances.

5.    Sharpen your Marketing Skills

“The 7 Habits of Highly Effective people by Steven Covey” is a reference book for many small business owners.  If I recollect clearly, a graphic picture of a man who spent 5hrs cutting down a tree was painted by the author. The lesson was that 4 of those 5 hours were spent “Sharpening the Saw”.  How current are your Marketing skills?  Do you have a Marketing Plan and a table of activities to run for the year?

If you are getting a bit red-in-the-face at the answers to these questions, click here  for more information on our entrepreneurship development trainings.

It would be great if you could share this article, leave a comment below or send me an email on at least one strategy you will apply. In the words of the French General, Charles De Gaulle “Deliberation is the work of many men, ACTION, of one alone”

Small Businesses need a BOOST

In conclusion, we all need to recharge our small businesses in 2012 with innovative marketing strategies in order to become the entrepreneur of our dreams!

‘Fayo WILLIAMS

Fayo Williams is an ILO (International Labour Organization) Trained Master Trainer with background in Pharmacy. She is committed to lifelong learning and training of entrepreneurs.

For more of her Business start-up ideas, and growth principles, click here

   

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The internet makes available ample opportunities for businesses – not excluding small local businesses – to have free and even extremely cheap visibility.  It is very obvious that a great number of local business owners are still far behind in tapping the opportunities.

With the continuous information and communication technology advancement summoning us all to come advantageously along, many local business owners are still gluey in terms of their traditional approaches in promoting their services or products even as they desire increasing profits from their operations.

If the publishers of newspapers and yellow-pages will be candid enough, confessing that the advert opportunities the internet provides for businesses have been seriously killing their businesses will be a quick thing for them to do.

The growing possibilities of fast, easy, cheap or free online promotions have negatively affected the revenues of radio and television establishments. Simply expressed, all traditional advertising avenues are forced to experience unimaginable reduction in their revenues today. The major cause of this should not be far-fetched. It is the internet (including its mobile platform) and the business promotion potentials it has been offering.

Local customers, rather than reaching for yellow pages or stack of business cards, are searching on the internet to find the local businesses which are having online presence. With that situation, it is becoming no more an option for local business owners to adopt the use of online promotion resources.

Are you one of the local business owners who are confused because of the unrelenting “go-online” alerts coming your ways here and there? Or are you also clueless about local business marketing because you don’t seem to have a grasp of what the messages are saying and of how to go about them? I am here to tell you how quickly, simply and freely you can ensure that you claim the needed online presence for your business.

Just before we go on, I will like you to take note of the following three keypoints about taking your business onto the internet:

The Main Focus of Taking Your Local Business Online

The main focus of taking your services or products online is to have a presence that will get your local business name, products or services (or your local business brand as a whole) out there to your customers and this does not always cost a penny to get started within a short time.

Availability of Solutions for Your Local Business Needs

For every challenge or need you want to meet by using the internet, there is a ready-made solution for it somewhere there online.  The solution may be free, paid or just one requiring a self-determined donation. One good thing about this point is that you do not need to have your own website first.  Remember that I am discussing here now only the free ways to take your local business online.

Availability of Help from Local Business Marketing Coaches

Yes, there are marketing coaches who have in-depth online savvy and who are ready to help in guiding you in your efforts.  Directly, this is what I am saying; there are internet marketers or coaches who render free support to help beginners in learning new things. Though they are in business to make money but this is not usually their primary consideration.  Paying them comes up at certain points down their training or coaching or when you need specific services or products from them

I know that you are about to ask about how then will you take your business online in totally free ways.  Following are my answers to your impending question.

1.  Find Free Online Services Supporting Local Businesses

For taking your local business online, Google Places is your best tool.  This service allows you to list the details of your local business to the extent that when your customers search for services or products which you offer, your business information will appear in the list. Also many online services have alternatives. Services comparable to Google Place are also available for you to explore.

The social media are also free services available to start with in creating online presence for your local business.  Please check out the details about Google Places and similar services.

2.  Find Free Services or Resources from Helpful Coaches

Doing this is as simple as searching online about this kind of coaches. The best point to start gaining free help from these benevolent internet marketers is by asking for or subscribing for their tutorials on topics that are interesting to you within their internet marketing niches.

3.  Dedicate Your Time to Learn and to Implement the Knowledge Gained

Getting your local business online in totally free ways requires your own inputs. Dedicate all that this demands from you, especially starting from now.

Let me tell you that unlike it simply appears here, using free ways to take your local business online may require slow pace and, therefore, longer period of time than when you take along a professional internet marketer or local business marketer.   I must add the fact that to get your business online so quick, you may be required to hire a local business marketer.  This, for example, may be because of some technical reasons like optimizing your local business information to get ranked on the top of the first page of search hits.

Even with that hiring option, some level of knowledge of internet marketing and search engine optimization will be required at one time or the other from you so that you will be able to function well in maintaining your local business online presence.  I, therefore, recommend that while you start learning the free way, attempt to have a mix of the free and paid (or donation) ways to get your services, products and brand promoted on the Internet.

The time to take your local business online is now.

Joe Oye

Joe Oye is a non-fiction author and a ghostwriter. Being adherent to minimalism, he helps people focus on and implement their career, business and personal aspirations in simple and quick ways by guiding them to workable ideas, fresh possibilities and emergent opportunities.

He is the brain behind Written by Nigerians for Nigerians, a website dedicated to helping Nigerian graduates to fast-track their ways to the top in the areas of career, business and personal improvement

  

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Stuff Happens…..

Dateline Friday 16^th December, time: 17:50hrs GMT; the Managing Director of a Start-up enterprise desirous of business growth, was sweating visibly, pacing and panting. The deadline for the Expression of Interest Proposal for the restructuring of a large development bank was barely minutes away. All hands were on deck as staff of the firm hovered around, putting finishing touches and collating the document via the network.

Time, the ever marching constant, was ticking dangerously away. At exactly 17:58hrs, everyone heaved a sigh of relief as the Project Officer finally clicked ‘SEND’, and waited for the hour glass to roll out the “sent” checkmark.

Unbelievably, as if from a bad dream, a royal blue screen saver floated across the VDU…..”XYZ Internet Services wishes you a Merry Christmas, PLEASE RENEW YOUR SUBSCRIPTION”. With shock and palpitations, the MD bellowed “What the h….k is up with you guys! Is the Admin. Department sabotaging the future of this company or what?”

Adrenaline rising, anger and disappointment all rolled into one.

You can imagine the rest of the story.  “Stuff” really does happen, but with a little planning, you can avoid major slip – ups that may prevent you from achieving sound business growth.

How serious is the problem?

If this was just a one – off incident in your business (which frankly to me is alarming enough!) you may say that you have systems in place to pay bills on time, renew premiums and such; after all we are human and mistakes happen once in a while.  However, if this has been happening like a recurring decimal, it’s time to create a proper Admin Schedule or Calendar with tasks and timelines. These are some of the essential tools for business growth.

Steps to Creating Your Admin Calendar

Take a sheet of paper and divide into 4 with a huge cross. In each quadrant, write the following categories: Weekly, Monthly, Quarterly and Yearly. Now put on your fanciest thinking cap and plug in telephone airtime top-ups, monthly Janitorial Service Charge, First Aid Box Refills, filling of Annual Tax Returns and other business commitments into the appropriate places in any order you like – this is the brainstorming (a time tested business growth tool) part.

Refer to documents that can jog your memory such as your list of files, past Payment Vouchers etc. If these sound alien to your business, you had better check out some more of my gradually evolving Business Tips that will guaranty business growth over time.

Next, you go to Excel and create headings like Task, Responsibility, Amount Involved and columns for each month from January to December across the spreadsheet.

Now, like Leonardo Da Vinci painted Mona Lisa, armed with your mouse as paintbrush, fill in your excel “canvas” carefully but surely with every conceivable payment, renewal, office supplies stock replenishment etc. Put the name of the staff responsible, remarks if any and the amount of original “green backs” aka dollars you have to cough out for each. Don’t feel bad, it’s better you know just how much you will need to maintain the backbone of your business right from the onset, let the marketing folk know they are not the only ones who need a budget, daaah!

Apply a Catalyst to your business growth

Now, here’s the masterstroke for putting it all together. You need to ensure that a reminder is set a day or two before each task is due, depending on the lead time. If your business needs to make regular overseas payments, a longer notice is obviously required. You can use Outlook, your Admin Manager’s phone scheduler or something similar. The reminder is the real clincher.

That’s it from me! The stress-free way to avoid the pain and disappointment of administrative snags while ensuring business growth.

Do you have an alternative or even better idea? Are there any other problems stifling your business growth or personal business tips you wish to share?

I would love to read your comments!

However, if you are feeling just a teeny bit lazy, stay tuned for a scoop on a done-it-for-you- template in my upcoming book.

‘Fayo WILLIAMS

Fayo Williams is an ILO (International Labour Organization) Trained Master Trainer with background in Pharmacy. She is committed to lifelong learning and training of entrepreneurs.

For more of her Business start-up ideas, and growth principles, click here

   

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Anyone who has lately paid attention on booming marketing trends online will agree that that the local business marketing niche is hot.

Even though local business marketing (also called offline marketing) appears as a niche that is easy to jump in and flexible to profit from, internet marketing reports have it that many people who aspire to generate steady income from this hot and fast-growing niche are still frustrated, confused and plain sick of not being able to get started.

If it sounds like you are one of those who are still stuck in their way to get into profiting from local business marketing, listen here so closely as you are going to gain helpful insights from the facts laid out for you below. I can assure you that once you master the facts, your way to local business marketing will be unlocked.

Instead of defining the local business marketing, I will only tell you the main purpose why businesses have to apply this type of marketing to their operations (not later but now) and why you are bound to make steady income out it.

Businesses grow and profit where peoples’ attention are and because the attention of people in search of products and services have largely shifted onto the internet, it is imperative for businesses to shift their appearances online. As a result, they don’t just need to create internet presence, they need to have online presence that will continuously ensure necessary exposure from within the overloaded internet landscape.

Actually, they need forefront appearances on the internet. In a technical term, they need websites that dominate particular search engines so that they can be in the position to convert traffic to profits as greatly as possible.

Aside other known factors, lacks of time, technical skills, and zest generally do not give local business owners the power to carry out local business marketing the do-it-yourself way and so, there lies your income opportunity if you can offer what they lack in carrying out needed local business marketing campaigns.

Here are the facts you must master to really build steady income from local business marketing:

Fact 7: Whatever Google Dwells On, Huge Money is Out there for Individuals to Make (Local Business Marketing is an Example)

Let’s say that you are new to local business marketing, you must not be new to what Google is, what it stands for and what it is determined to become. Google is involved in local business marketing. This is the most interesting part of jumpstarting your own local business marketing income-making practice now.

We can see this fact from another angle. If there is a trend Google creates or follows, there is no doubt that there is fortune lying ahead to be made along the trend. Once Google is already there, the smart thing, therefore, for you to do is to put in all what it might require on your part to join the trend, find a spot to do something that will create you income out of the trend. Alternatively, make use of the potentials, created by Google, in any trend to improve the money-making engagement which you have currently.

Google is involved and it provides the in-way for you with its free local business listing services and similar tools for you to help the local entrepreneurs to market their businesses. In the concluding part of this article, you are given the list of the skills you need to be able to serve well, for huge profit, in the marketing niche being discussed here.

Fact 6: There is a Sticky Local Business Marketing Question Business Owners Must Answer Positively to Prove that their Business is Real

The question is sticky. If the answer “yes” fails to come from a concerned business owner, he or she will find it so difficult to prove that his or her business is real or that the business is current or that the business in not brand sick. Just like it is normal for people to expect or ask “Where is your location (address)?” or “What is your telephone number?” or “What is your email address?”, it has become customary for many people to expect to know the internet locations of local businesses or ask the question “What is your web address?” Where they do not directly ask, they suppose that real and best businesses will rank up on the first search result page of Google, Bing, Yahoo and likes.

Of course, the local business owners do not need to wait for the requests for their URLs anymore because it has become normal for an owner of a ‘real’ business to give out his or her website (or blog) URL. More than ever, their targets need to see the website address on each of the communication medium of every business entity, never only on the business card. I am not even relating the need to always publicize the addresses of social media webpages here.

This fact provides a high leverage for you in having an easy entry point into the practice of local business marketing as you will be the go-to person for so many of the small business owners who are ready to answer the question “What is your web address?” in a positive way.

Let’s meet at the second part of this article on local business marketing.

Joe Oye

Joe Oye is a non-fiction author and a ghostwriter. Being adherent to minimalism, he helps people focus on and implement their career, business and personal aspirations in simple and quick ways by guiding them to workable ideas, fresh possibilities and emergent opportunities.

He is the brain behind Written by Nigerians for Nigerians, a website dedicated to helping Nigerian graduates to fast-track their ways to the top in the areas of career, business and personal improvement

  

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